I help you effectively communicate your product, service or corporate message to the people who matter to you – your customers, your employees, your investors or people you’d like to become your customers, employees or investors.
With a background in corporate communications, in 2011 I branched out into creative copywriting, working mainly for advertising agencies and creating campaigns for everything from lingerie to car washes, and x-ray machines to solid gold credit cards. Meanwhile, I kept my corporate contacts and helped them with a variety of projects including large-scale organisational change, new product launches and crisis communications.
Essentially it comes down to the same thing – getting the target audience to engage with and act upon the intent behind the words. Creating copy and strategies that drive business results.