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What Million Dollar Brands Know | Lisa N. Alexander
In the spring of 2015, the luxurious Wynn and Encore hotels in Las Vegas were looking for innovative direct mail pieces for their upcoming summer campaign for American Express® Card Members. They wanted to highlight all the activities guests could enjoy on their properties, specifically promoting entertainment, dining, spa, and golf experiences.
JAK met this challenge with dynamic brochures and inserts that elegantly put Wynn’s images center stage. Concise copy detailed the amenities at this opulent resort while also enticing potential guests. The summer 2015 campaign was so successful that we created new brochures, inserts, and an envelope for summer 2016.
One of our clients was in need of a brand identity for a new restaurant he was launching, Gypsy’s. Gypsy’s was to be known as a family-friendly biker hangout with a bit of an upscale atmosphere—and, of course, good food. JAK’s goal was to create a unique, recognizable logo that would capture the essence of the establishment and stand out. The final logo our client chose accomplished that goal and more with the help of bold colors and typography, and a motorcycle visual partially crafted out of images of cul
Jak Premiums | Promotional Products & Apparel: <a href="tel:+1-630-512-0500"><i class="fa fa-phone" aria-hidden="true"></i> (63
What Million Dollar Brands Know | Lisa N. Alexander