Project produced at UNIT9
The new Xbox Series X is the world’s most powerful console, and Microsoft wanted to announce it to the world with an event that matched its incredible capabilities. So we hosted an epic virtual event that let fans be part of the launch and experience its power.
We built a 3.6-meter-high monolithic structure, inspired by the console itself, on a rooftop in central London. The structure was front and centre during a six-hour broadcast counting down to the console’s release on YouTube show XBOX ON.