Each of our Ambassadors was interviewed about his experience regarding the social and emotional limitations that come with masculinity . What is it like to identify as a man in a modern society that both praises and challenges traditional masculinity? How to navigate the pressure of performative masculinity while staying true to oneself?
By combining personal quotes from those interviews with visual portraits, this campaign wishes to explore these questions and give voice to a generation of young men who want to proactively take part in ending gender violence.
IT STARTS HERE targets young men that may be facing these limitations or having difficulty starting a conversation about the expectations that come with being a man. We need to take a stand against gender based violence and start having the conversation now.