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Matthew Mercer is the most famous Dungeons & Dragons player in the world :

Critical Role is a miraculous success, with 2 million YouTube subscribers and an additional 1.3 million followers on Twitch. Critical Role’s first season, called “Vox Machina,” ran for 115 episodes over the course of two-and-a-half years, demolishing the meager expectations of the eight-player cast. Those episodes, often four hours in length, were produced by the digital media brand Geek & Sundry, but in 2018 — when Mercer reconvened the Critical Role crew for a second season — they did so as a fully indepe

The pivot paid off in spades. A 2021 data leak out of Twitch confirmed that Critical Role is one of the richest channels on the platform, generating a mammoth $9.6 million in revenue between 2019 and 2021. The show has quickly become a fixture of the geek-media ecosystem and is blessed by a litany of third-party investments. There are now Critical Role novelizations, comic books, and most notably, an animated Amazon Prime television adaptation .

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