Description: English translation and copywriting, Native-speaker partner in Germany, SEO optimisation, Art translations.
A poorly lit shop window display won’t get new customers flocking through the front door – they’ll just walk on by without a second glance.
The same is true online, where third-rate content will soon have visitors clicking elsewhere. After all, if this is how a business chooses to present its wares to the world, do I really want to buy them?
Internationally minded businesses with websites in English often fall at this hurdle. Just because your neighbour’s cousin once spent a summer selling ice cream in Milton Keynes doesn’t mean he’s the right person to let loose on your website copy. Bad Simple English may sound fine to non-native ears but it’s a real turnoff for English-speaking readers.