Description: Yvonne Lugtenburg is a Brand Strategist and Designer, working from her own office in Amsterdam, The Netherlands. Yvonne is founder of the brand innovation program The Brand Reset™, aimed to help business owners and business leaders claim and defend a unique position in a fast-moving and overcrowded market. The Brand Reset is designed to re-examine what changes have shifted the market, rediscover what opportunities can be found in the post-pandemic landscape, and what tools business leaders can us to create
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By continuing business as usual, companies risk becoming irrelevant. I am on a mission to help SME leaders create resilience and unlock sustainable new growth in a landscape dominated by change.
To do this I have developed my own brand innovation program called THE BRAND RESET™, which is a fast and affordable way to re-examine, re-imagine and re-design your position in the market, because those that innovate in the midst of disruption will do better.
The world has changed fundamentally and with that your customers’ needs and behaviours have changed. The assumptions on which you could previously predict stable growth may no longer be valid.