Description: IEG offers sponsorship consulting and valuation, and provides industry leadership through its annual conference, publications, etc.
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As the leader in sponsorship insights, intelligence, trends and training for the past three decades, IEG is uniquely positioned to help you navigate the unprecedented challenges our industry is facing and provide trusted guidance on how to move forward.
IEG Launches Market Meter, a Rating System Providing Transparency to the Sponsorship Marketplace February 08, 2022 IEG Market Meter ranks and frames potential opportunities for sponsorship buyers and sellers in the Big 4 sports leagues... More
The Big Bet on the NFL January 25, 2022 Sports betting and casino brands are now among the biggest National Football League sponsors... More