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Social Media allows people to interact in ways we could never imagine, how we did till now without it. It not only allows people to connect with each other, it also allows businesses to connect with its customers and prospects and maintain a great relationship with them.
The insight you gain from social media listening provide your organization with a better understanding of what’s working and what’s not, and goes a long way in helping your public image. It’s important to be aware real-time of what people are saying about your company as well as your competitors.
Especially with the advent of the COVID-19 pandemic, it’s even more important for organisations to plan their digital move more carefully.