Description: Horizon Software Solutions enables B2B2C trading organisations to drive profitability and growth through more effective multi-channel, multi-territory marketing. Its iClarity B2B2C Marketing Automation Platform streamlines collaboration and content delivery throughout the supply chain – from producer and wholesaler to retailer - to power smart, integrated campaigns that overcome geographical and logistical barriers. A single, unified solution, the platform offers revolutionary flexibility and cost efficienc
ecommerce (10229) digital marketing (8736) crm (6594) cloud services (808) marketing automation (495) customer relationship management (480) campaign management (112) b2b2c (31) franchise management (9) loyalty management (6)
For B2B2C companies selling products or services through complex supply chains, coordination across distributed, multi-channel marketing environments is vital to success.
In order to work effectively with a wide range of intermediaries, these businesses require closely tailored marketing automation solutions – platforms that streamline marketing program management and content distribution while offering total control over brand-level compliance.
The iClarity B2B2C Marketing Automation Platform is designed from the ground up to respond to these demands. It provides a single corporate controlled source of marketing and transactional content, which is selectively accessible to the entire supply chain.