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Just the Facts:
I owned a family restaurant for 16 years with my wife Chrissy. On our menu we had a sandwich call the “Monterey Roast Beef”. Here’s the description. Thinly sliced roast beef together with Monterey jack cheese, green chilies and tomatoes on grilled sourdough. Sounds great doesn’t it!
When showing a customer a coffee mug every once in a while I will get a comment like “everyone has a coffee mug”. To which I reply yes, that is true but they don’t have yours on their desk. Coffee mugs have more than one purpose. True they can contain a hot or cold beverage. But they also can bear gifts of candy, gift cards, invitations etc. They also can be used as a pen holder, business card holder or cord keeper all the while exposing them to your name every time they use that purposeful mug.