Heracles helps consumer technology and media companies engage massive audiences through strategy consulting, deep analysis, M&A advisory, and marketing technology.
Heracles offers strategy consulting and advisory services for consumer products, brands, institutional investors, and political campaigns. Heracles specializes in:
Eric Benjamin Seufert is a media strategist, quantitative marketer, and author who has spent his career working for transformative consumer technology and media companies. Eric is the author of the book Freemium Economics , published by Elsevier in 2014, and he developed Theseus , an open source Python library for marketing cohort analysis.