Solution We analysed the existing emails and their content, set up a logic and implemented it, selecting from the incoming emails those, for which the likelyhood of conversion - a discussion leading to an actual sale - was the highest. In addition we created content to pitch for the international media. Result While the number of incoming emails is showing an increasing trend, the automation logic put in place by H/G is working nicely, helping the salesmen focus on emails that show most promise of conver
Our aim is to focus on solutions, not problems. In case of H/G we have a good partner who follows the same principles. Raimo Matvere Head of Events at Telliskivi Creative City
For several years, H/G has helped us with organising the festival, creatives and media-related questions. Not many agencies can do this.