What I have learned through a career at the intersection of content and code is that I feel most at home telling stories that impact me personally and I am most engaged when my work allows me to measure my results and optimize my content over an extended period of time.
Creating a content strategy is not a singular event but an ongoing process that requires a mixture of writing, editing, curating, reading data, optimizing, and working alongside designers, developers, analysts, marketers, and stakeholders to realize a message in three dimensions.
I believe that to do good work, we have to focus on doing it simply and openly. I believe that so strongly that I wrote 40,000 or so words on the subject and published it as a book: good.simple.open .