March 26, 2010 10-5:30PM The New School, Tishman Auditorium 66 West 12th Street, off 6th Avenue
On March 26, Parsons and MoMA with IFF , Seed , and Coty present Headspace: On Scent as Design.
Headspace is a one-day symposium on the conception, impact, and potential applications of scent. This event gathers leading thinkers, designers, scientists, artists, established perfumers as well as "accidental perfumers" (a selection of architects, designers, and chefs invited to experiment with scent) to acknowledge scent as a new territory for design and begin to draft the outline of this new practice. The event marks the establishment of a new MFA in Transdisciplinary Design at Parsons.