Description: Sonika Sharma, PR Manager at Agent42, shares her insights about how influencer marketing can be restored to its former glory, if only brands would understand the importance of engagement. Influencer marketing seems to be one of the hottest debates at the moment. Yet not long ago, influencer marketing was becoming increasingly unpopular. Following breaches of
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Influencer marketing seems to be one of the hottest debates at the moment. Yet not long ago, influencer marketing was becoming increasingly unpopular.
Following breaches of GDPR, failure to declare ad sponsorship, and the behaviour of YouTubers, brands had to rethink their influencer marketing strategies. Large investments did not achieve their anticipated returns.