Description: A website to commemorate the life of Erwin Guerrovich as the pioneer of middle east advertising and how he created Intermarkets to become the leading advertising network.
paris (7608) dubai (1886) egypt (1259) lebanon (1168) wpp (32) erwin guerrovich (4) intermarkets advertising (4) erwin guerrovich s archives (4) history of middle east advertising (4)
It has been 10 years already... I left this world too early, at 7 am on March 7th 2001, but my legacy lives on.
This is my story. For those who knew me, it will be a trip down memory lane.
For the younger generation, it will be a tale about the pioneer that I was, and how I helped, against all odds, the development of advertising in the Middle East. It was in the 1960ies, and at that time, advertising was inexistent in the Gulf region.