goo.gl - Google Developers Blog: Transitioning Google URL Shortener to Firebase Dynamic Links

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Return to Google Developers Latest Get Inspired Announcements Events Resources search Tags Latest Get Inspired Announcements Events Resources Return to Google Developers Transitioning Google URL Shortener to Firebase Dynamic Links March 30, 2018

We launched the Google URL Shortener back in 2009 as a way to help people more easily share links and measure traffic online. Since then, many popular URL shortening services have emerged and the ways people find content on the Internet have also changed dramatically, from primarily desktop webpages to apps, mobile devices, home assistants, and more.

To refocus our efforts, we're turning down support for goo.gl over the coming weeks and replacing it with Firebase Dynamic Links (FDL). FDLs are smart URLs that allow you to send existing and potential users to any location within an iOS, Android or web app. We're excited to grow and improve the product going forward. While most features of goo.gl will eventually sunset, all existing links will continue to redirect to the intended destination .

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