This post was originally posted on Reforge.
Two of the biggest challenges for a marketplace involve suppliers: acquiring them in the first place and keeping them long-term.
As a result, product leaders in marketplaces are constantly asking themselves how they can make their value proposition to suppliers more attractive and more competitive. While there are many ways to answer this question, there is one answer that is meaningfully more important than the rest: demand.
Casey Accidental | Hi, I'm Casey Winters. I advise tech companies on how to scale and sustainably grow their businesses.
Casey Accidental | Hi, I'm Casey Winters. I advise tech companies on how to scale and sustainably grow their businesses.