Welcome to the General Store Antique Mall, Kewaskum, Wisconsin
Neon signs are electric signs lighted by long luminous gas-discharge tubes that contain rarefied neon or other gases. They are most commonly used for neon lighting which began in 1907 when a French businessman by the name of Georges Claude. He found a cheaper way to isolate neon and began mass producing neon lights, first showing them off at the 1910 Paris Motor Show .
Neon lights gained popularity in the United States in 1920-1960. Beer companies produced a seemingly endless supply of signs to hang in watering holes to entice customers to order a Pabst over a Budweiser, a Schlitz over a Miller.