Gab Monkey by Brent Chaters
Description: Brent Chaters Author of Mastering Search Analytics provides his thoughts on all things digital and search.
Talking about the web
September 14, 2019 By Brent Chaters Leave a Comment
Privacy and personalization have struggled to co-exist for a while now in driving consumer experience. The paradox is driven by marketers looking to improve contextual messaging to customers, while consumers are more aware of data being captured and tracked. The main way a lot of personalization has worked has been through cookies, small text files written to your computer that your web browser can access. The technical way cookies are now being handled by web browsers is … [Read More...]
Gab Monkey by Brent Chaters