FRIONA The Cheeseburger Capital of Texas!
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Friona is centrally located in the middle of beef, wheat, and dairy country. Cheeseburgers showcase all three of these industries. In 2006, the first Cheeseburger Festival and Cookoff was held, with Texas State Representative Warren Chisum in attendance. Chisum encouraged the attendees to write letters asking the state to designate Friona as the Cheeseburger Capital of Texas. More than 300 letters were written, and in June 2007, Governor Rick Perry made it official. The festival was originally held on the t