Heather Fraser
Heather is an innovator, strategist, and educator in the practice of Business Design. Through leadership roles at Procter & Gamble, Ogilvy & Mather, TAXI Advertising & Design, University of Toronto and Vuka Innovation, she has inspired ambitious goals, challenged conventional thinking, and forged new ways to unlock business growth.
Design Works is a collection of principles and tools for driving innovation and growth through the practice of Business Design, with inspiring success stories from a variety of enterprises. It draws from decades of Heather’s experience in building businesses and coaching over 10,000 executives and students around the world of the application of this powerful discipline.