Description: Scalable Franchise - Erik Van Horn is a franchising specialist and expert in multi-unit, semi-absentee business ownership.
There are so many “i’s” to dot and “t’s” to cross that it can be difficult to know where to begin to grow an emerging brand.
It can be like taking a road trip without a GPS—you know where you want to go, but even your intuition could take you down a wrong road.
I’ve seen plenty of emerging brands take themselves out of the game because they were quick to make decisions based on emotion, gut feelings, or what worked before they franchised.