Toki's Monstas - A Musical Sticker Book Experience!
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tvgirlslikeme.com
Saul Levitz
McAULAY & CO
Not since Beyoncé’s “Formation” have we seen a music video so rife with symbolism.
It's a resistance toolkit disguised as a music video. On the surface level, the visuals suggest a rock-n-roll lifestyle performance music video with a dance party in a surreal snowy junkyard. However, dig a little deeper and the interactive video allows you to click the screen to find easter eggs revealing actionable forms of political resistance.
We collaborated with co-director Ian Schwartz, Wieden + Kennedy Portland, and interactive video platform Wirewax. The video premiered on Vice 's Noisey . Press included Adweek , Fast Company , Billboard , The Fader + more.
Toki's Monstas - A Musical Sticker Book Experience!
Avicii TrueTube
tvgirlslikeme.com
Saul Levitz
McAULAY & CO