fluzo.com - FLUZO: The cross-media measurement standard for advertising effectiveness - FLUZO: A standard for cross-media measurement of adv

Description: The cross-media measurement standard for advertising effectiveness

Example domain paragraphs

Maximize 20% of your media budget by highlighting inefficiencies and uncovering hidden possibilities in your cross-media media plans.

THE PROBLEM Advertisers are inefficiently spending their media budgets TV, CTV, TikTok, YouTube, Netflix... Advertising has become extremely fragmented , with advertisers using multiple media and channels simultaneously as part of a single campaign.

❌ Problems begin when measuring who -and how many times- is watching a campaign. Each of the media report their own metrics and audience universes , which leads to overlaps between media and excessive frequencies that harm the brand.

Links to fluzo.com (2)

anunciantes.com Inicio - Anunciantes - Anunciantes
apan.pt APAN - Associação Portuguesa de Anunciantes