Description: Keynote Speaker, Innovator & Consultant. Florian Rohde has more than 14 years industry expertise for topics like electromobility, autonomous driving and AI.
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Trends in the industry / Architecture / Technology / Solutions
The term has been present in the industry for a while now, and it is a well used buzzword by start-ups to sell the idea of their importance in the future as well as by established OEMs and suppliers to signal that they are gearing up for the next big thing as well. Now for about 10 or so years, there is a new generation of cars emerging and getting ready to take the relay from the EE era vehicles: The software defined vehicle. As the EE generation did not replace the established mechanical base of the vehic