Description: The decision to end support for 3rd party cookies disrupts advertising. Contact level 3rd party intent data supplements 1st party to support customer match
Tl;dr - David Temkin worked the digital marketing world into a dither recently with his announcement that Google Ads would cease support for 3rd party cookies. That leaves companies wondering how to efficiently target active buyers - and the standard answer, first party data, isn't necessarily satisfactory. Contact level™ third party data provides an effective and actionable work-around.
Like the proverbial hole in the head, right? Nevertheless, we got one - FLoC, or " Federated Learning of Cohorts. "
This term got traction on the heels of Google's March 3rd announcement that, after lots of teasing, it would use technology that would " prevent individual tracking. "