Too often, beauty is mistaken as a luxury, a commodity or an accessory. We have never seen beauty as anything less than essential.
Over the course of three decades of city-building, creating, collaborating and exploring, Westbank has evolved into a cultural practice. We created the Fight for Beauty Exhibition as a way of expressing our evolution and sharing our journey, while describing the enormous, ongoing effort we continue to pour into the fight, to nurture, create, protect and celebrate beauty in all forms.
We see potential for beauty in everything; in art, in ideas, in nature, in great design and in all the work we do to improve our lives and the lives of others. There is beauty in culture, and culture is at the core of what it is to be human. If we start to sacrifice the most fundamental components of beauty for the sake of other goals, then life itself becomes a mechanical, bleak process.