Description: I am a Tourism Marketing researcher and lecturer at the University of Lleida, Spain. I use Compositional Data Analysis (CoDa) methodology to analyse eTourism data. Berta Ferrer-Rosell | eTourism Research
Research Blog
I am Serra Hunter Associate Professor ( Professora Agregada Serra Hunter) at the University of Lleida (Catalonia, Spain). I got a Bachelor’s in Tourism, a Master’s in Tourism Management. Afterwards, I achieved my international Ph.D in Tourism from University of Girona and University of Balearic Islands ( Excellent Cum Laude and Extraordinary Award).
Since I defended my thesis I consider myself as compositional data analysis (CoDa) user, and I apply the methodology to the field of tourism marketing, and electronic tourism marketing. I was the first worldwide researcher in applying CoDa to the tourism field , to analyse trip budget composition of tourists who arrived to Spain by air. I am passionate for tourism and data analysis.