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Ewan McGregor in Netflix’s “ Halston .”
“ Am I businessman or an artist? ” asks American designer Roy Halston Frowick (Ewan McGregor, who, for his performance, won the 2021 Primetime Emmy Award for Outstanding Lead Actor in a Limited Series or Movie), in the 2021 Netflix series, “Halston.” Titled after its subject, Frowick, is better known mononymously as Halston. “ Why not both? ” retorts American publicist and “Empress of Seventh Avenue,” Eleanor Lambert ( Kelly Bishop , better known to most as Emily Gilmore, and only Emily Gilmore). It is i
Licensing? The concept is simple enough. On one hand is the celebrated brand (licensor), whose identity – its most valuable resource – is host to limitless merchandising opportunities. On the other hand is the manufacturer (licensee), who, having recognized the possibilities, is willing to fashion the brand’s name and logo (intellectual property) on any manner of consumer products. The licensor may then lease its intellectual property to the licensee for a predetermined term in a defined territory, in ex