Description: Extra-Football.com
32Red announces a multi-year extension of its partnership with Scottish’s football club Rangers, which was initiated in 2014 and will be one the longest running in British football. As part of the renewal, Kindred’s brand will continue to support men’s mental health initiative Team Talk, that contributes to the community by using the local club and, from time to time, players and managers, as a mechanism to engage with men about their mental well-being.
“ We are thrilled to be continuing our longstanding partnership with SPFL Champions Rangers – it’s been quite a journey over the last decade and we’re proud to have played our part in that. It is a hugely exciting time to be involved with the club, as this current season has shown already. More widely, we remain committed to reinventing the sports sponsorship model, so that it benefits the wider community. That is why, as part of this extended agreement with the club we will be renewing our support for the
“ Rangers and 32Red have been on a long journey together and I am delighted that our winning partnership is continuing. I was particularly heartened to hear that the vital Team Talk initiative will be continuing as part of the new agreement. I recently took part in a really positive session and it is abundantly clear to me how much of a support network Team Talk provides to our fans. Today’s announcement is really positive news for everyone connected to the club ”, said Rangers Manager Steven Gerrard.