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  The Entertainment Technology Center at the University of Southern California is organizing its inaugural Synthetic Media Summit on June 8 on the USC campus to chart the course of AI-driven future.  As artificial intelligence promises to change the way media content is produced, distributed and consumed, even altering the nature of media itself, are we fully ready?  This high-level event will gather top AI experts and media executives to discuss the state, media use cases, and ethics of synthetic media for

The Entertainment Technology Center@USC has begun releasing its case study entitled “Fathead: Virtual Production & Beyond.” Section 1 of the four-part white paper is “Cloud Computing: Growth Without Bounds” highlighting innovative work on the production done entirely in the cloud minus the shoot on set.  Section 2 of the white paper is “Sound Mitigation: Performance Matters,” which features compelling interviews with “Fathead” co-producer Brandyn Johnson and former Sony Pictures executive Eric Rigney. The s

What a difference a year makes. CES 2023 attracted more than 115,000 attendees from 140 countries to Las Vegas where 3,000 companies filled 2 million square feet of exhibit space. Among the major themes relevant to M&E this year were artificial intelligence, the multiverse, AR and immersive experiences, displays, mobility, IoT, and numerous policy and regulation topics. ETC@USC attended the convention with onsite and remote teams, once again blending its in-person tradition with a virtual presence. Our post

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