Home | Erika Looney
design (75795) creative (14376) direction (607)
Creativity is allowing yourself to make mistakes. Design is knowing which ones to keep.
—Scott Adams
A brand is akin to a living being: it has an identity and personality, name, culture, vision, emotion and intelligence. All these are conferred by the owner of the brand and needs to be continuously looked at to keep the brand relevant to the target it intends to sell to.
Home | Erika Looney