Description: Programming topics. [email protected] Careers StackOverflow Profile
This article originally appeared on Codesta’s blog
We recently started advertising our services on Google through their AdWords platform . About 3 days in we decided that we needed to streamline the site and provide better keywords to Google to improve the experience for users clicking on our ads. This meant stopping advertising, re-designing our site and migrating our content to SquareSpace , tweaking the ad campaign and then re-launching. There was some learning and growing pains at the start, and there are tons of resources out there for getting sta
From reading all the help documentation on AdWords, this is the biggest factor in determining how much Google charges you and how high your ad gets to be displayed. Sometimes you can make up for this by paying more for your ad but improving this will help lower your costs and improve the position of the ads. This is essentially Google’s way of determining how satisfied a searcher will be with the results of clicking an ad. Once there is some Click Data, this will also be factored into the placement of the a