Deanna Director
3AM is the moment when the world is most raw, and your emotions are the most real – the truth comes out. The notes and signature element of absolute freshness reinforces a sophisticated style that covers up the sins that come with the dawn.
Architecturally inspired, the bottle is translucent with a flash of red, designed as a luxe object of desire while incorporating sleek edges that evoke the New York City landscape. 3AM's presence is felt even before the scent escapes the packaging and bottle.
This cut and paste approach leverages show footage, nostalgic photos, and vintage stock photography to give fans an intimate glimpse into the historical moments of Ruff Ryder Chronicles.
Deanna Director