January 16, 2019 Post Comment
The Internet offers the opportunity to sell directly to customers in both the consumer market and the business-to-business market. This direct selling of goods and services has been labeled e-commerce. Many of the sites already mentioned in this chapter have a sales component— either as a primary or secondary goal. Many companies maintain their existing “brick and mortar” stores while ... Read More »
Advertisers may also reach TV viewers by advertising on syndicated programs, shows that are sold or distributed on a station-by-station, market-by market basis. A syndicator seeks to sell its program to one station in every market. There are several types of syndicated programming. Off-network syndication refers to reruns of network shows that are bought by individual stations. Shows that are ... Read More »