May I Have Your Attention, Please? – Catherine Rhoden Goguen
Gabriel de Borba Neto – Meu espaço na Internet
Saxstock Festival – zwischen welten | 13.-.15. Juli 2012
Anchoring Bias
The anchoring effect is a cognitive bias whereby an individual's decisions are influenced by a particular reference point or 'anchor'. Both numeric and non-numeric anchoring have been reported in research. In numeric anchoring, once the value of the anchor is set, subsequent arguments, estimates, etc. made by an individual may change from what they would have otherwise been without the anchor. For example, an individual may be more likely to purchase a car if it is placed alongside a more expensive model (t
Continue exploring more about the anchoring bias in the Anchoring Bias group, or continue to the next lesson. Confirmation Bias (Bias)
May I Have Your Attention, Please? – Catherine Rhoden Goguen
Gabriel de Borba Neto – Meu espaço na Internet
Saxstock Festival – zwischen welten | 13.-.15. Juli 2012