Brand awareness is a marketing term and helps in recognizing and reviving the brand. Brand awareness is a marketing and advertising term. In the present world altos of fast-food and other soft drinks companies use the brand awareness strategy. Good brand awareness can increase sales.
Without brand awareness, it is impossible to distinguish between the brands. For example, if the packaging of some renowned brand is removed, then it is impossible to distinguish between them. The taste, colour, smells also same. Here the question raised, that’s which thing distinguished between them, and the answer to this question is just brand. The brand name and branding of that product, branding is just a thing, creates an online difference.
For brand awareness, some factors are necessary and sign advertisement is also an active factor, which has many types some of them are: