Description: MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004.
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Data-savvy marketers have access to numerous valuable insights about their customers that can monitor their performance closely and identify data-driven potential for improvement. Marketing departments that don't engage in data-driven analytics run the risk of being overtaken by the competition and failing to meet consumer expectations.
When shopping online, more and more individual, emotional, and informative shopping experiences are expected. For many it is no longer enough getting served uninspiring product data. They want digital channels with comprehensive information that speaks to them on a personal level. The dovetailing of content marketing and e-commerce is therefore gaining in importance, encouraging companies to increasingly integrate their content strategically into their customers’ digital customer journey, besides offering t
Kantar just revealed the most creatively effective digital ads in Southeast Asia from 2021 as part of their Digital Creative Awards .