dougalexander.com - MacDoug

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So the Vision Pro has been unveiled, and the reception has been a mixed reality all its own. As we wait 6+ months for the actual product to be released, how should we feel about it? Let down? Inspired? Skeptical? After reading and watching many of the smartest tech reviewers talk about their 30 minutes in Applespace, I’m not sold – but I’m also not dismissing it outright.

For context, I’ve been an Apple partisan since 1984, when at age 11 I saw my uncle’s original Macintosh and was seriously intrigued. I was already using Apple ][ computers at school, and I think around 1985 my dad bought us an Apple ][c for home. In retrospect it was clear I was bound for a career in tech – I used the hell out of that box, and every subsequent Apple product we/I owned thereafter. In fact there hasn’t been a moment since then that I haven’t owned some sort of Apple computer, and now…well, no

Suffused with all of this Apple history, I tuned into last week’s WWDC keynote with an excitement I hadn’t felt in quite some time. After wading through the hours of xOS new features and some decidedly un-Jobsian moments (Federighi’s guitar shenanigans, the cringeworthy “one more thing” from the anti-showman, Tim Cook), my reaction to the Vision Pro announcement was…measured.

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