Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers , mobile phones and other digital media and platforms to promote products and services. [2] [3] Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing . As digital platforms became increasingly incorporated into marketing plans and everyday life, [4] and as people increasingly use digital devices instead of visiting phys
Digital marketing effectively began in 1990 when the Archie search engine was created as an index for FTP sites. In the 1980s, the storage capacity of computers was already big enough to store huge volumes of customer information. Companies started choosing online techniques, such as database marketing , rather than limited list broker . [9] Databases allowed companies to track customers' information more effectively, transforming the relationship between buyer and seller.
In the 1990s, the term digital marketing was coined. [10] With the development of server/client architecture and the popularity of personal computers, Customer Relationship Management (CRM) applications became a significant factor in marketing technology. [11] Fierce competition forced vendors to include more service into their software, for example, marketing, sales and service applications. Marketers were also able to own online customer data through eCRM software after the Internet was born. This led to