Description: Based in San Diego, California. Specializing in crosscultural design, city branding, district branding, destination branding, civic branding, brand identity, corporate identity, brand strategy, web design, environmental graphic design, signage design, collateral, brochures, catalogs and packaging.
bid (567) community development (361) city branding (7) cultural branding (5) cross-cultural design (5) community enhancement (5) civic branding (3) multi-cultural design (3) crosscultural design (3) multicultural design (3)
CASE STUDIES A brand identity system must be so much more than words and images. It must tell a story that honors the heritage of a place and engages the present while embracing the future, so that it can become an intrinsic part of the community’s culture and identity. Form Follows Culture: Bennett Peji Design Specializes in a Cross-Cultural Approach to Distinctive Branding with Case Studies from the US, China, Mexico and the Philippines.
We are focused on applying the best practices to truly understand unique communities and respectfully reflect that understanding in the built environment. What are the perceptions and stereotypes of the place? We do a comparative analysis of other related cities or districts to determine where the opportunities for differentiation are. We uncover the heritage and unique qualities of your community in order to make its identity central to the development plans of your city or district – to serve as the platf