DIPAYAN (DIP) BISWAS
I am the Frank Harvey Endowed Professor of Marketing at University of South Florida (Tampa). I received my PhD in Marketing from University of California, Irvine, and my MBA from Indian Institute of Management, Ahmedabad.
My research interests are in managerially/practically relevant behavioral research in the domain of sensory marketing, with emphasis on topics related to health & wellbeing, retailing, and digital marketing.