Description: Daily posts by Dan Rayburn about the online video industry, business trends & analysis, market data & research as well as the online video business models in the media & entertainment, broadcast, advertising & enterprise industries.
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Orange has launched a new commercial CDN offering in France and is now selling content delivery services for live and on-demand video, software downloads and dynamic content. In a briefing with the product team, the company tells me their underlying CDN software is from Gcore and that Orange has twelve POPs in France with a total CDN capacity of 5 Tbps, supporting both unicast and multicast delivery.
With all the POPs inside Orange’s network, the company sees their CDN offering as a “premium” service, with their value proposition being a guaranteed level of capacity on a network they own and operate. Their go-to-market strategy is to focus on customers who want a higher level of QoS in the country as opposed to competing on price or trying to undercut other CDNs to win business. The company also plans to be flexible on their pricing models offering flat per subscriber pricing for OTT services in additio