Description: Freelance editorial wrangler (print, web, mobile, social, technical) crafting engaging stories that are found, understood and acted upon.
With the Master of Arts (Creative Writing) finally completed, I’m back crafting and teaching best-practice digital content that takes into account design thinking and usability principles, W3C guidelines, web and mobile writing conventions, user research, clients’ strategic aspirations, customers’ expectations and addresses search engine optimisation (SEO). And any requirements for translation or localisation come standard. I call myself a content designer .
My writing output could be anything from web/mobile copy, eDM, all things social, ghost blogging, video scripts and story boards, and UX microcopy to native advertising features, white papers, bid documents, infographics and more. Find out about doing it ‘write’ digitally via content design , content strategy and content marketing .
And read what I had to say when being interviewed by Civic Web Media as one of 11 Australian experts who reveal common content marketing mistakes .