Description: Prof JC Larreche & Associates offer their expertise on Customer Focus, Innovation Excellence, Marketing Excellence and Momentum Leadership.
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Internal focus or customer slavery are the extreme expressions of customer myopia. Real customer focus is about acquiring a deep understanding of customers, discovering customer insights, boosting the value offered to customers, maximizing customer capital for the firm, creating power offers, and in the end building customer engagement.
Innovation is not just about creativity and wild ideas. Innovation is not just about products. Innovation Excellence is about designing power offers that resonate with customers and create customer traction. It has to permeate all functions and to become an essential element of the business culture. It has to be a key engine of efficient and sustained growth.
Marketing is not just about branding or investing to build market share. Marketing Excellence is based on a process that starts with the discovery of customer insights, contributes to the design of power offers, creates strong brands, and effectively directs field execution to create customer engagement.