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DeTa Beauty FOR THE LOVE OF MAKEUP #detabeauty The name 'DeTa' came from two words. In Urdu 'Beta', meaning son, and Filipino 'Tita', meaning aunt. When our nephew, Shahzain was just learning how to talk and I learning how to speak Urdu (still lousy at it lol) my husband, Saad and I tried to teach him to call me Tita, but instead 'DeTa' came out. That's how DeTa came to be!