Description: Perspectives on marketing, digital engagement, experience design and behavior
Since the inception of Facebook, Mark Zuckerberg was never keen on advertising. In an earlier version of the site, the statement, “ We don’t like these either but they pay the bills “ was clearly inscribed below the ad units that appeared. His focus was on improving the product, the user experience, and growing the user base with a firm belief that ‘his baby’ was going to change the world, making it ‘more open’. After all, before Facebook, people had never so readily shared such personal information on such
Right now, Facebook is trading just over half its IPO price. Analysts who took a skeptical position about the company pre-IPO probably feel vindicated. It’s true the company has yet to prove sustainable mobile revenue-generating methods or come up with alternate revenue routes to justify its valuation. But, this unrelenting pressure – now that it is a public company – won’t be eased by tactical moves, like increasing micro-targeted sponsored stories that crowd the newsfeed. However, with the right revenue s
Well on its way to replacing the breakfast newspaper, especially with its addictive qualities , Facebook is rapidly amassing the most comprehensive records of human interactions. While marketers and consultants can incessantly debate the value of ‘likes’ and their likelihood in increasing sales, in Facebook’s arsenal, the ‘ Like ‘ and ‘ Connect ‘ buttons are two silver bullets, inaudibly collecting data from user actions even outside its boundary.