Columbus Chill
Columbus Chill
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“Chill Factor is both an entertaining tale of an underdog sports franchise that beat the odds and a highly compelling marketing case study. It’s a terrific story, well told, and the marketing and leadership lessons will stay with you long after you put it down.”
"The on-ice success of the Chill would eventually result in a minor league record for consecutive sellouts and help set the table for the arrival of the NHL Blue Jackets in the fall of 2000. You will find Chill Factor to be a fun and informative read on the running of a successful minor league franchise in Columbus, Ohio.”
"Chill Factor is the intriguing story of this happening and the mastermind behind it, team President David Paitson, whose approach in life is akin to Jerry Seinfeld and his promotions like Bill Veeck on steroids.”
Columbus Chill
Columbus Chill